Anne-Laure Gelot appointed Head of Marketing & Communication at La Financière de l’Echiquier
La Financière de l’Echiquier (LFDE) appoints Anne-Laure Gelot Head of Marketing & Communication from 8 April 2019. She will retain responsibility for Marketing and Client Services and join the Executive Committee.
Anne-Laure Gelot is tasked with implementing a strategy to bolster the brand in France and establish it in Europe. This, to drive the development of the company, now wholly owned by the Primonial Group.
“I am delighted that Anne-Laure has taken on this challenge. We are facing challenges that are strategic in scale for the firm as we embark on a new chapter in our history. The key challenges are to make the most of our enriched range, roll out a digital strategy and accelerate the growth of La Financière de l’Echiquier in France and Europe” said Christophe Mianné, Chief Executive Officer of LFDE.
Anne-Laure Gelot’s career
Anne-Laure Gelot joined La Financière de l’Echiquier in 2016 and in May 2018 became Head of Marketing and Client Services. She has over 20 years’ expertise in asset management. Having started out at Paribas in 1995 and spending ten years as a buy-side analyst at Banque du Louvre and Exane, Anne-Laure switched into marketing and product development at Axa IM. In 2008, she moved into private equity at Groupama Private Equity, where she headed the Investor Relations and Marketing team.
Anne-Laure, 45, is a graduate of Essec and the Société française des analystes financiers (SFAF).