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La Financière de l’Echiquier appoints its Director of Communications & Marketing

La Financière de l’Echiquier appoints its Director of Communications & Marketing


La Financière de l’Echiquier (LFDE) announces the appointment of Saphia Gaouaoui as Communications & Marketing Director, effective 4 June. Specialised in financial communications, Saphia Gaouaoui, who will serve on La Financière de l’Echiquier’s management team, will initially be tasked with deploying the brand in France and Europe and accelerating the digital strategy.

Christophe Mianné, LFDE’s Chief Executive Officer, commented: “Saphia’s recruitment will contribute to La Financière de l’Echiquier’s development plan and new European ambitions. I am very pleased by her arrival. Her international experience will make a valuable contribution to achieving our objectives.”

Didier Le Menestrel, Chair of LFDE, added: “As we move forward to strengthen our range and extend our international footprint, we are delighted to welcome Saphia whose expertise will reinforce the existing organisation and represents an asset for our brand.



About Saphia Gaouaoui

Saphia Gaouaoui was in charge of press relations and co-manager of external communications for Société Générale since June 2017, where she was responsible notably for defining the press relations and brand content strategies. She began her career in 2004 as a financial communications manager. After working for Option Finance as a journalist specialised in asset management, she became press relations manager for Banque de Financement et d’Investissement, then for Société Générale’s private banking and asset management division. Saphia holds master’s degrees in finance from Paris I Panthéon Sorbonne University and applied economics and market finance from Paris IX Dauphine.



Press contacts

Géraldine Fanara │gfanara@lfde.com │ +33 (0)1 47 23 98 12
Anne Auchatraire │ aauchatraire@image7.fr │+33 (0)1 53 70 74 68
Anne-Charlotte Créac’h │ accreach@image7.fr │ +33 (0)1 53 70 94 21


About La Financière de l’Echiquier – www.lfde.com

Created in 1991 by Didier Le Menestrel and Christian Gueugnier and managed by Christophe Mianné, La Financière de l’Echiquier (LFDE) is a leading French independent asset management company with nearly €11 billion assets under management and a team of more than 120 employees. Its business: managing savings and financial investments for retail customers, wealth management advisors and institutional customers. LFDE, in which the Primonial Group, specialised in all aspects of wealth management, holds a 40% stake, is also present in Germany, Austria, Switzerland, Spain and Benelux.